By Rev. Gusti Linnea
Newquist
Sermon March 18, 2012
Fourth Sunday in Lent
Isaiah 61:1-4; Matthew
21:12-17
In the
year 1999, on the cusp of a new millennium, in the Season of Lent, churches in
the United Kingdom embraced an advertising campaign designed to encourage
lapsed churchgoers to return to the pews for Easter Sunday. They wanted a
campaign that would grab the attention of a fickle public, that would shake
them out of their religious complacency and inspire them to a renewed
commitment to the faith of their forebears.
Church
leaders worked with an organization called the “Churches Advertising Network”
to develop a marketing strategy. They settled on a poster for their outreach. An
outline of Jesus was inked in black on a deep orange-red background. It was adapted
from a famous photo of Che Guevara, the Argentine Marxist revolutionary who was
a leading figure in the Cuban revolution and other Latin American liberation
movements.
The
poster was plastered over billboards and bus stops and subway stations
throughout the British nation. And although we did not have Facebook or Twitter
or Youtube at the time, the poster “went viral” on the internet in this
country, as well.
“Meek.
Mild. As If,” the poster says, under the picture. “Discover the real Jesus.”
Did it
get your attention?
There
was backlash, as you would imagine. It was “grossly sacrilegious,” one
commentator declared. And in the Season of Lent, in the year 1999, on the cusp
of a new millennium, the debate raged on throughout the UK over what was and
was not an “appropriate” image for the “real” Jesus.
Church
leaders and the campaign creators defended the poster. “Jesus was not crucified
for being meek and mild,” they said. He challenged authority, they said. He was
a revolutionary figure, they said. Even more revolutionary than Che Guevara,
they said.
And the
controversy raged on.
As much
as they defended the poster, church leaders and the campaign creators were
quick to point out that the revolution of Jesus was purely non-violent. He did
not, in the end, take up arms against his oppressor, even though others in his
time did. And even though others in his time wanted him to. But as non-violent
as Jesus was, they insisted, the real Jesus really was anything but “meek and mild.”
Our
Scriptures say the same thing.
Our
Call to Worship this morning shares the message of Jesus in the first sermon he
ever preached. You could, I would argue, call it his “mission statement.” “The
Spirit of our God is upon me,” Jesus says, “because God has anointed me to
bring good news to the poor. God has sent me to proclaim release to the
captives and recovery of sight to the blind, to let the oppressed go free, to
proclaim the year of our God’s favor.”
And of
course Jesus is preaching from the same Scripture that is our Old Testament reading.
It is Isaiah’s prophetic witness from the 61st chapter, a text in
which Isaiah inspires the people of God to rebuild their Jerusalem temple and
indeed their entire nation after a period of crushing exile in Babylon. But, Isaiah
cautions them, as much as God is urging you to rebuild, make sure you do so in
a way that honors God’s covenant with “the least of these” in your community.
Make sure you comfort those who mourn. Make sure you display the glory of your
God. Make sure the poor and captive and infirm and oppressed are ever before
you as your barometer of social justice.
And of
course this Scripture is most emphatically not
fulfilled. 500 years after Isaiah’s proclamation, when Jesus comes to preach
his very first sermon on Isaiah’s text, the Jerusalem temple has been restored
as Isaiah has said it should be, but it has been on the backs of the poorest in
the land. With human bodies literally built into its walls because Herod the
Great’s timeline refused to yield to their fundamental need to rest and he
ordered the workers to just keep building around those ones who had fallen
behind.
500
years after Isaiah’s proclamation, when Jesus comes to preach his very first
sermon on Isaiah’s text, the Jerusalem temple has indeed been restored as
Isaiah said it should be, but the elite temple hierarchy is as corrupt as ever,
and they are deluding themselves into believing they are keeping their people’s
identity alive through their collaboration with the imperial violence of the
Roman Empire. 500 years after Isaiah’s proclamation, the temple has been
restored, but the very rules and regulations of that temple keep the poor and the
captive and those with physical ailments and those who are oppressed from
entering through the temple gates. The very people who serve as the barometer
of social justice in the kingdom of God are kept from entering the temple of
God. And remember that they believed God’s physical presence literally resided
in that temple. And so they were literally kept from God.
500
years after Isaiah’s proclamation, Jesus is furious. “Today this Scripture from Isaiah is been fulfilled in your
hearing!” he declares. Finally! And then he thrusts himself into the heart of
that same temple in our Gospel lesson from Matthew, where he over-throws the tables
of the money-changers and drives out the religious pilgrims who have bought
into the system of economic exploitation that thrives at the Temple and condemns
the collaboration between the elite religious establishment and the Roman
imperial domination that controls every aspect of their lives.
What
Jesus is doing in our Scripture lessons for today is what those who study
social justice movements call “direct, non-violent action to disrupt a corrupt
political and economic system.” And it works. And it leads directly to the
crucifixion. Which is why the British advertising campaign for Easter 1999
adopted the Jesus-as-Che-Guevara-poster. Which is why Christians who take the message of the gospel as seriously as we
take its messenger are still at risk
when we experience the Spirit of our God upon us to bring good news to the poor, release to the captives, recovery
of sight to the blind, and freedom for the oppressed.
It is
far easier to buy into our popular Western religious imagination that still
wants to sanitize who Jesus was and what he said and how he said it. To keep
Jesus “meek and mild.”
But . .
.
The
Madison Square mission clearly states that we are called “to serve actively and
creatively as an agent of love, reconciliation, peace, and justice in the
community and in the world.” And the gospel message clearly states that we must
bring good news to the poor, release to the captives, recovery of sight to the blind,
and freedom for the oppressed.
And so
we must.
The
good news for Madison Square is that, as far as I can tell, this congregation
already is doing just that. Witness the forty people gathered at City Hall last
Wednesday to call upon our elected officials to endorse a Department of Peace
at the federal level of government and the ten or more others who told me you
were gathering with us in spirit even though you were not able to gather in
person.
Our advertising campaign in the
season of Lent has been the bright blue t-shirt and radiant smile adorning our
collective “Body of Christ” as we rallied in the heart of our own small San
Antonio temple. And no, we didn’t turn over any tables or call the City Hall a
“den of robbers.” We simply collected our voices together in a communal lament
of the $508 billion dollar annual price tag of violence in our society. $508 billion dollars spent on incarceration,
hospitalization, draining our judicial system, and burdening our police force
in response to violence. And we asked our City Council members to endorse,
instead, an investment in non-violent methods of conflict resolution.
Our
advertising campaign in the season of Lent has been the prayers for peace and
justice that permeate our worship every Sunday and the prayerful action that
carries us from this sanctuary into the world at war with itself, as we live
out our mission “to serve actively and creatively as an agent of love,
reconciliation, peace, and justice in the community and in the world.”
Of course
this was one Wednesday night witness with one really cool bright blue t-shirt
is but the tip of the iceberg. But make no mistake. Every witness matters, every
act of courage strengthens the hearts of those who fear to speak, every
movement toward a more just and equitable society leads us further toward the
peace that passes understanding. And with God, no good effort is wasted.
We do
not have any idea—yet—what the results of our peace-making, justice-seeking,
Jesus-inspiring Lenten advertising campaign will be. But rest assured there
will be results beyond anything we can imagine. And rest assured that the
peace-making, justice-seeking, Jesus-inspiring Lenten meditation on the Madison
Square mission is shaping us in ways we can are only beginning to see bear
fruit.
And it will lead to resurrection joy in the
end. I promise you. It will.
In the
meantime we are here, a little more than midway through the Season of Lent 2012,
meditating on a Madison Square mission that just might grab the attention of a fickle
public. And shake them—and us!—out of
our religious complacency. And inspire us to a renewed commitment to the faith
of our forebears. Which includes “to serving actively and creatively as an
agent of love, reconciliation, peace, and justice in the community and in the
world.” With an advertising campaign in a deep blue t-shirt that says, “Ask me
about a Department of Peace.” And through our witness it will be so. Amen.